The weight loss market is a multi-billion dollar industry, and yet it has been unsuccessful in uncovering the secret to the "battle of the bulge." Permanent weight loss and genuine, lasting health comes from considering how your body interacts with the foods and beverages you consume. Dr. Peter D'Adamo's pioneering and on-going research confirms that your blood type is the single most important determinant in choosing which foods are right for you and which foods cause inflammation, digestive problems, or weight gain. Following your specific Blood Type diet, GenoType diet or SWAMI protocol is the first step in developing a healthy relationship with food and eliminating any imbalances in your body that lead to weight gain. Additionally, Dr. D'Adamo has formulated a series of nutritional products that are designed to support healthy weight loss and weight maintenance.